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How Fueled Works

GA4 Connector for Shopify

BigCommerce Marketplace App

Yotpo Integration

Klaviyo Integration

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Start tracking over a dozen different event types in GA4 within minutes. No coding required. Customizable.

Track every purchase, including POS and recurring orders, via our server-side event integration.

We combine client-side and server-side attribution tracking for reliable attribution tracking. Make better decisions and increase ROAS with good data.

Fueled’s GA4 Connector app sends both client-side and server-side events on behalf of our merchants. We push clean, accurate data to Google Analytics Measurement Protocol API. We also integrate with Google’s new Signals product, which enriches your attribution events with additional demographic data and leverages machine-learning for enhanced attribution matching.

With ad blockers becoming more and more prevalent, it is critical that brands start tracking purchase events through server-side technologies. Server-side event tracking can be complex and expensive with other apps. But not Fueled. Within 10 minutes of installing our app, you can be tracking your most important events server-side — without writing any code.

Fueled’s GA4 Connector also sends point-of-sale and recurring order events to GA4. Track all of your Shopify orders in GA4, regardless of the sales channel.

We live and breathe attribution tracking. We understand how confusing it can be to reconcile attribute metrics between platforms. We know how critical it is for merchants to measure performance and build campaigns around data they can trust.

Our attribution model is fully transparent. Our server-side event tracking is highly reliable. And our client-side event tracking can be customized to meet your specific requirements.

Fueled is a customer data platform. We are offering this app for free, because we know the transition from Universal Analytics to GA4 can be challenging for eCommerce brands — and we wanted to give back. We fully support this application and are available if you have any questions.

Fueled’s Google Analytics 4 integration combines client-side (i.e., browser-based) event tracking with server-side event tracking for the most reliable attribution model possible. We track over a dozen different customer event types so that you can drill down on your data in GA4 and build precise reports.

With Fueled, you can track the following Shopify events in Google Analytics 4 with no coding required:

(Note: Additional client-side events can be configured within your theme. Learn more about customizing our client-side tracking events.)

Fueled fully integrates with Shopify’s Customer Privacy API. When your customers ask not to be tracked, Fueled respects those settings for all client-side events.

Do you have a custom Shopify theme? Do you want to track custom events in GA4? Fueled’s client-side library is available for your developers to configure custom events. You can also leverage our data layer to send consistent data to other applications, such as Facebook’s Conversion API.

As a venture-backed company with offices in the U.S. and Europe, the team at Fueled is committed to customer feedback and feature development. Engage with us to continually improve this app!

Fueled’s GA4 Connector integrates with numerous Shopify Apps, such as:

Getting started with our Shopify App is easy. Simply install our free app from the Shopify App Marketplace, and then follow our instructions to configure GA4 and our app: Configuration Steps.

Please email support@fueled.io with any questions or feature requests you might have regarding this application. We are committed to responding to all requests within 1 business day.

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