BigCommerce App


🔥 Fueled’s Advanced Attribution Suite allows BigCommerce merchants to push client-side and server-side attribution events to Google Analytics 4 and Google Ads.

Key Benefits

Easy, No-Code Install

Start tracking over a dozen different event types in GA4 and Google Ads within minutes. No coding required. Customizable.

Track Point of Sale and Subscription Events

Track every purchase, including phone orders, POS and recurring orders, into Google Analytics via our server-side event integration.

Marketing Analytics You Can Trust

We combine client-side and server-side event tracking for reliable attribution tracking. Make better decisions and increase ROAS with good data.

Take Advantage of Google Signals

ueled’s Advanced Attribution Suite for BigCommerce sends both client-side and server-side events on behalf of our merchants. We push clean, accurate data to Google Analytics Measurement Protocol API. We also integrate with Google’s new Signals product, which enriches your attribution events with additional demographic data and leverages machine-learning for enhanced attribution matching.

Additional App Highlights

  • Manage all of your app configuration from within the BigCommerce Admin UI.

  • This app was designed for Stencil themes, but can be configured to work with legacy Blueprint themes.

  • This app has been speed tested to have minimal impact on page load times.


Get Started with Server-Side Event Tracking for GA4 Today, for free

With ad blockers becoming more and more prevalent, it is critical that brands start tracking purchase events through server-side technologies. Server-side event tracking can be complex and expensive with other apps. But not Fueled. Within 10 minutes of installing our app, you can be tracking your most important events server-side — without writing any code.

Fueled’s GA4 Connector also sends point-of-sale and recurring order events to GA4. Track all of your BigCommerce orders in GA4, regardless of the sales channel.

Why Trust Your Google Analytics Integration with Fueled?

We live and breathe attribution tracking. We understand how confusing it can be to reconcile attribute metrics between platforms. We know how critical it is for merchants to measure performance and build campaigns around data they can trust.

Our attribution model is fully transparent. Our server-side event tracking is highly reliable. And our client-side event tracking can be customized to meet your specific requirements.

How is this App Free? Does Fueled Provide Support?

Fueled is a customer data platform, or CDP. We are offering this app for free, because we know the transition from Universal Analytics to Google Analytics 4 can be challenging for eCommerce brands — and we wanted to give back. We fully support this application and are available if you have any questions. You can even connect with us on Slack!

Make Better Decisions with Accurate Data

Fueled’s Google Analytics 4 integration combines client-side (i.e., browser-based) event tracking with server-side event tracking for the most reliable attribution model possible. We track over a dozen different customer event types so that you can drill down on your data in GA4 and build precise reports.

With Fueled, you can track the following BigCommerce events in Google Analytics 4 with no coding required:

Client-side events

  • add_to_cart

  • begin_checkout

  • login

  • pageview

  • search

  • view_cart

  • view_item

  • view_item_list

Server-side events

  • sign_up

  • purchase

(Note: Additional client-side events can be configured within your theme or via Scripts manager. Learn more about customizing our client-side tracking events.)

Respect Your Customers’ Tracking Consent

Fueled fully integrates with BigCommerce’s tracking consent features for attribution scripts. When your customers ask not to be tracked, Fueled respects those settings for all client-side events.

Fully Customizable with Tracking Library and Data Layer

Do you have a custom BigCommerce theme? Do you want to track custom events in GA4? Fueled’s client-side library is available for your developers to configure custom events. You can also leverage our data layer to send consistent data to other applications, such as Facebook’s Conversion API.

New Features Coming Every Month

As a venture-backed company with offices in the U.S. and Europe, the team at Fueled is committed to customer feedback and feature development. Engage with us to continually improve this app!


Fueled’s Advanced Attribution Suite integrates with numerous BigCommerce Apps, including:

  • ReCharge Payments

  • Point of Sale

Getting Started

Getting started with our BigCommerce App is easy. Simply install our free app from the BigCommerce App Marketplace, and then follow our instructions to configure GA4 and our app:

pageGoogle Analytics 4 Connector

Customer Support

Please email with any questions or feature requests you might have regarding this application. We are committed to responding to all requests within 1 business day.

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