Feature Comparisons
Learn more about how Fueled compares with other 1st-party attribution solutions for Shopify
Overview
There are four ways to set up attribution tracking for Shopify:
Use Shopify's built-in integrations for platforms like Google Analytics 4 and Facebook Pixel/Conversion API.
Implement tags with javascript in your theme.
Leverage Google Tag Manager, typically with a helper app like Elevar.
Use a dedicated Marketplace app like Fueled or LittleData.
Detailed Look
Fueled vs. Shopify's Built-In Integrations
Google Analytics 4 integration
✅
✅
Google Ads Remarketing & Enhanced Conversions
✅
✅
Facebook Pixel/CAPI integration
✅
✅
Extendable with Shopify's Web Pixel API
✅
✅
Managed within the Shopify Admin UI
✅
✅
"Collection Page" event tracking
✅
❌
Server-side event tracking
✅
❌
"Offline" purchase tracking (Point of Sale, ReCharge, etc.)
✅
❌
Extendable data layer and customizable javascript library
✅
❌
Google Tag Manager ready (with tutorials and default templates)
✅
❌
Configurable purchase events
✅
❌
Additional event "source" integrations (Gorgias, ReCharge, Loop Returns, Yotpo Reviews, and more)
✅
❌
Segment.com and RudderStack CDP integrations
✅
❌
Data warehouse integrations (BigQuery, Snowflake, Redshift)
✅
❌
Domain name proxy add-on
✅
❌
Headless Support (Pack Digital, TakeShape, Next Commerce)
✅
❌
Dedicated support (Email, Slack, Chat)
✅
❌
Fueled vs. Elevar
Google Analytics 4 integration
✅
✅
Google Ads Remarketing & Enhanced Conversions
✅
✅
Facebook Pixel/CAPI integration
✅
✅
Extendable with Shopify's Web Pixel API
✅
✅
"Collection Page" event tracking
✅
✅
Server-side event tracking
✅
✅
"Offline" purchase tracking (Point of Sale, ReCharge, etc.)
✅
✅
Google Tag Manager ready (with tutorials and default templates)
✅
✅
Managed within the Shopify Admin UI
✅
❌
Extendable data layer and customizable javascript library
✅
(Limited)
Configurable purchase events
✅
(Limited)
Additional event "source" integrations (Gorgias, ReCharge, Loop Returns, Yotpo Reviews, and more)
✅
❌
Segment.com and RudderStack CDP integrations
✅
❌
Data warehouse integrations (BigQuery, Snowflake, Redshift)
✅
❌
Domain name proxy add-on
✅
❌
Headless Support (Pack Digital, TakeShape, Next Commerce)
✅
(Limited)
Dedicated support (Email, Slack, Chat)
✅
✅
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