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Learn more about how Fueled compares with other 1st-party attribution solutions for Shopify
There are four ways to set up attribution tracking for Shopify:
Google Tag Manager (GTM) seemingly presents many benefits. For example, non-technical users can add tags to your storefront without asking developers for support.
However, Google Tag Manager setups can get fragile and overly complex quickly. It's difficult to manage change and documentation with GTM. One slip up by a marketing intern who has access to GTM, and your entire tracking solution can be ruined.
What's worse, when bugs do appear in GTM, it's typically only after a significant period of time, and after significant data has been lost or corrupted.
Obviously we're biased.