Google Ads Connector

Fueled's Google Ads integration is available to Shopify merchants on our "Fueled Standard" plan and above.

Important: Before turning on Fueled's Google Ads Connector, please disable any other Google Ads scripts or connector apps that you might have installed

Having multiple Google Ads integrations in place can lead to duplicate conversion event tracking.

What Does Fueled's Google Ads Connector Do?

Enhanced Conversion Tracking

The primary function of our Google Ads integration is to ensure the proper setup of "Google Ads Enhanced Conversions."

You can learn more about Enhanced Conversion Tracking here:

With Enhanced Conversions, Google reports a 3.5% automatic improvement in conversions for your ad spend, due to the better matching of customers between your website purchases and Google's index of online shoppers.

Automatic Remarketing Event Tracking

If you are also leveraging Fueled's Google Analytics 4 event tracking, our Google Ads integration will automatically send Google Ads remarketing events for every GA4 event that we track. This improves signal into Google Ads, and can help Google Ads better target potential customers.

Custom Audience Creation & Advanced Segmentation

With all of this comprehensive event data in Google Ads, you can build more robust audiences and segments for your advertising campaigns within Google Ads.

How We Differ From Shopify's Built-In Google Ads Integration

Shopify's built-in Google Ads integration, which is enabled through their Google Shopping/YouTube app, is a fine solution for small businesses with limited spend on Google Ads.

As Google Ads configuration experts, we've designed our Google Ads integration to follow best practices and to offer merchants configurability — without requiring deep expertise in attribution tracking.

Key features that differentiate Fueled's Google Ads integration include:

  • 1-to-1 mapping of Google Analytics events with Google Ads Remarketing events.

  • Enhanced Conversion Tracking and customer matching on purchase events.

  • Additional "metadata" about Google Ads conversions.

  • Configurability when setting conversion values and transaction IDs for purchase events.

  • Dedicated support from a team that implements Google Ads every day.

Getting Started

Video Tutorial

Getting Your Conversion ID And Conversion Label From Google Ads

The first step in setting up our Google Ads Connector is to go to your Google Ads account and click "Conversion Actions" under "Tools And Settings > Conversions."

Here, you will either want to configure a new Conversion Action for Purchase Events, or grab the configuration of an existing Conversion Action for Purchase Events.

After configuring your Attribution Window preferences for your new/existing Conversion Action, you will want to click into the HTML tag setup, to grab the Conversion ID and Conversion Label for your Purchase event.

Make sure that you have enabled "Enhanced Conversions" using a GTag in your Conversion Action setup.

You'll then enter these two values within our Shopify App UI. The string starting with AW- is the Conversion ID. The string after the / symbol is the Conversion Label.

With these two values in place, and with our Google Ads Connector enabled, Fueled will begin tracking purchases into Google Ads on the Order Confirmation page.

Additional Configuration Options

There are two additional configuration options that you can choose for our Google Ads Connector:

First, you can choose to send Shopify's "Subtotal" (recommended) or "Total Order Value" to Google Ads as the value of the Purchase conversion action.

Second, you can choose whether to send the Order ID or a hash of the Order ID to Google Ads. We prefer to use the hash, to avoid sending unnecessary customer data to Google. While we are not attorneys and ask that Shopify merchants make their own decisiosn around PII, we believe that hashing these IDs is more in compliance with GDPR and CPRA.

Setting Fueled's Purchase Conversion Action As "Primary"

When tracking conversions into Google Ads, you have to choose which source (or sources) should be used as your "Primary Action" for ad optimization.

Typically, merchants will chose a Google Ads Conversion Action, like the one set up with Fueled, or an imported Conversion Action from Google Analytics 4. (Note: Do not choose both, or you'll end up double counting your conversions.)

Imported Google Analytics Conversion Actions do not contain "Enhanced Conversion" data. So, they typically are better as "Secondary Actions" that can be used for reporting rather than ad campaign optimization.

When correctly configured, Google Ads Enhanced Conversions should collect better data for ad targeting and customer matching.

Confirming Your Enhanced Conversion Tracking Setup

After a few days of running Google Ads Enhanced Conversion Tracking, you should be able to visit the "Diagnostics" tab in your Conversion Action settings to see the status of your tracking setup.

If everything is configured correctly, you should see a message stating that Google Ads is "recording enhanced conversions."

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