Email Opened

Description

This is a server-side event that fires directly from Klaviyo whenever a recipient has opened the HTML message. You need to enable Open Tracking for getting this type of event.

Instrumentation

This event is implemented server-side via the Klaviyo Source for Fueled.

Event Properties

Property
Type
Description
campaign_id
String
The campaign ID
campaign_name
String
The campaign name
email_id
String
Campaign specific Email ID
email_subject
String
Email subject
global_email_id
String
Global Klaviyo Email ID
variation_id
String
Variation ID of the email

Example

analytics.track('Email Opened', {
campaign_id: "12345678",
campaign_name: "Welcome Email #1",
email_id: "y_1234895678",
email_subject: "Welcome to the Dream Team!",
global_email_id: "l_45623456654654456555",
variation_id: "WACVw4"
});