# Google Analytics Connector

> *Fueled's Google Analytics integration is available to Shopify merchants on our "Fueled Starter" plan and above.*

{% hint style="warning" %}
Important: Before turning on Fueled's Google Analytics connector, please disable any other Google Analytics scripts or connector apps that you might have installed — including Shopify's built-in GA4 connector, which comes with its Google/YouTube channel app.

Having multiple Google Analytics integrations installed at the same time can lead to duplicate events, the lost of events, and mismatched attribution tracking.
{% endhint %}

## Introduction

Fueled's Google Analytics connector is a robust, highly-accurate solution for attribution tracking for GA4. We provide significant flexibility and customization of your GA4 tracking setup — without requiring that you write code.

<figure><img src="/files/2Aluc4ajPzb1KQ9tYLeX" alt=""><figcaption><p>Visualization of how Fueled collects both client-side and server-side events, and sends them to Google Analytics 4.</p></figcaption></figure>

#### *How We Differ From Shopify's Built-In GA4 Integration*

Shopify's built-in GA4 integration, which is enabled through their Google Shopping/YouTube app, is a fine solution for small businesses that need a basic integration.

However, having implemented GA4 for many thousands of Shopify merchants, we understand the functionality and configuration options that help merchants truly get the most out of GA4 — and we've built these features into our application.

* Unlike Shopify's built-in GA4 integration, Fueled provides server-side purchase event tracking to ensure the highest possible accuracy in reports and to allow merchants to track offline purchases in GA4 as well as website purchases.
* Fueled allows merchants to configure parameters that they send to GA4, such as the `transaction value` and `transaction ID`.
* Fueled presents a data layer that you can leverage with Google Tag Manager.
* Fueled provides a library for tracking custom events into GA4.
* Fueled provides dedicated support from a team of technologists who work in Google Analytics every day.

## Getting Started

{% content-ref url="/pages/Xk68vhnBjlh92dj1FMIr" %}
[Configuring Google Analytics 4](/apps/shopify/google-analytics-4-connector/configuring-google-analytics-4.md)
{% endcontent-ref %}

{% content-ref url="/pages/IKReACgZlqPtASf9FTEc" %}
[Configuring GA4 Settings in Shopify](/apps/shopify/google-analytics-4-connector/configuring-fueleds-shopify-app.md)
{% endcontent-ref %}

{% content-ref url="/pages/uwV6jNTpQJHd5v4gxbBQ" %}
[GA4 Shopify App Event Definitions](/apps/shopify/google-analytics-4-connector/ga4-shopify-app-event-definitions.md)
{% endcontent-ref %}


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