Shopify App


🔥 Fueled’s Attribution Suite for Shopify allows Shopify merchants to push client-side and server-side attribution events to Google Analytics 4, Google Ads, and Facebook Pixel/Conversion API.

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be challenging. Fueled's Advanced Attribution Suite makes it easy to get up and running with Google Analytics (GA4) in minutes. No coding is required.

Leverage our client-side & server-side events for reliable attribution tracking. Customize events using our attribution library and open data layer. Use Fueled to send point-of-sale, recurring subscription purchases, and "offline purchases" to GA4, Google Ads & Facebook Pixel/Conversion API (CAPI).

Key Benefits

Easy, No-Code Install

Start tracking over a dozen different event types in Google Analytics (GA4) within minutes. No coding required. Fully customizable.

Track Point of Sale and Subscription Events

Track every purchase, including POS and recurring orders, via our server-side event integration. Unlock new audiences in Facebook using this critical, but largely untapped source of conversion events.

Marketing Analytics You Can Trust

We combine client-side and server-side attribution tracking for reliable attribution tracking. Make better decisions and increase ROAS with good data.

Take Advantage of Google Signals

Fueled’s GA4 Connector app sends both client-side and server-side events on behalf of our merchants. We push clean, accurate data to Google Analytics Measurement Protocol API. We also integrate with Google’s new Signals product, which enriches your attribution events with additional demographic data and leverages machine-learning for enhanced attribution matching.

Additional App Highlights

  • Manage all of your app configuration from within the Shopify Admin UI

  • This app works with all of Shopify’s latest themes — as well as headless sites

  • This app has been speed tested to have minimal impact on page load times

  • Leverage our data layer to set up consistent Google Tag Manager event tracking.

Core Features

Get Started with Server-Side Event Tracking Today, for free

With ad blockers becoming more and more prevalent, it is critical that brands start tracking purchase events through server-side technologies. Server-side event tracking can be complex and expensive with other apps. But not Fueled. Within 10 minutes of installing our app, you can be tracking your most important events server-side — without writing any code.

Fueled’s GA4 Connector also sends point-of-sale and recurring order events to GA4. Track all of your Shopify orders in GA4, regardless of the sales channel.

Leverage this technology as well for critical integrations, like our Facebook Conversion API integration.

Why Trust Your Attribution Tracking with Fueled?

We live and breathe attribution tracking. We understand how confusing it can be to reconcile attribute metrics between platforms. We know how critical it is for merchants to measure performance and build campaigns around data they can trust.

Our attribution model is fully transparent. Our server-side event tracking is highly reliable. And our client-side event tracking can be customized to meet your specific requirements.

Make Better Decisions with Accurate Data

Fueled’s Google Analytics 4 integration combines client-side (i.e., browser-based) event tracking with server-side event tracking for the most reliable attribution model possible. We track over a dozen different customer event types so that you can drill down on your data in GA4 and build precise reports.

With Fueled, you can track the following Shopify events in Google Analytics, Google Ads, and Facebook Conversion API with no coding required:

  • Client-side events

    • add_to_cart

    • login

    • pageview

    • search

    • sign_up

    • view_cart

    • view_item

    • view_item_list

  • Server-side events

    • begin_checkout

    • update_checkout

    • purchase

(Note: Additional client-side events can be configured within your theme. Learn more about customizing our client-side tracking events.)

Fueled integrates with Shopify’s Customer Privacy API. When your customers ask not to be tracked, Fueled respects those settings for all client-side events.

Fully Customizable with Tracking Library and Data Layer

Do you have a custom Shopify theme? Do you want to track custom events into GA4, Google Ads, or Facebook Conversion API? Fueled’s client-side library is available for your developers to configure custom events.

New Features Coming Every Month

As a venture-backed company with offices in the U.S. and Europe, the team at Fueled is committed to customer feedback and feature development. Engage with us to continually improve this app!


Fueled’s Attribution Suite integrates with numerous Shopify Apps, such as:

  • ReCharge Payments

  • Skio

  • Carthook

  • KnoCommerce

  • Point of Sale

Getting Started

Getting started with our Shopify App is easy. Simply install Fueled in the Shopify App Store, and then follow our instructions to configure GA4 and our app: Configuration Steps.

Customer Support

Please email with any questions or feature requests you might have regarding this application. We are committed to responding to all requests within one business day.

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