A 1st-Party Attribution Suite for eCommerce
  • Introducing Fueled
  • How Fueled Works
    • Key Concepts
    • Use Cases
    • Is Fueled a CDP?
  • Apps
    • Shopify App
      • Shopify Event Tracking
        • Customizing Client-Side Shopify Events
        • Custom Pixel
          • Custom Pixel For Tracking ATC Events
          • Custom Pixel For Tracking Checkout Steps
        • Working with Fueled’s Shopify Data Layer
      • Google Analytics Connector
        • Configuring Google Analytics 4
        • Configuring GA4 Settings in Shopify
          • Shopify Order Source IDs
        • GA4 Shopify App Event Definitions
      • Google Ads Connector
      • Facebook Pixel/CAPI Connector
      • Segment Connector
      • Google Tag Manager Integration
      • Data Warehouse Connector
      • Domain Name Proxy
    • BigCommerce App
      • Google Analytics 4 Connector
        • Configuring Google Analytics 4 for BigCommerce
        • Configuring Fueled’s BigCommerce App
        • BigCommerce Event Tracking
          • Working with Fueled’s BigCommerce Data Layer
          • Customizing Client-Side BigCommerce Events
        • GA4 BigCommerce App Event Definitions
      • Google Ads Connector
      • Segment Connector
      • Data Warehouse Connector
  • Integrations
    • Sources
      • Shopify
      • BigCommerce
      • Headless eCommerce
        • Pack Digital
        • TakeShape
        • Next Commerce
      • Gorgias
        • Ticket Created
        • Ticket Updated
      • Loop Returns
      • Klaviyo
        • Email Opened
        • Email Bounced
        • Email Unsubscribed
        • Email Marked as Spam
        • Email Link Clicked
        • Newsletter Signup Started/Completed
      • KnoCommerce Surveys
      • ReCharge Payments
      • Yotpo Reviews
        • Identify
        • Product Reviewed/Review Updated
        • Site Reviewed/Review Updated
      • WordPress
    • Destinations
      • Google Analytics 4
      • Google Ads
      • Facebook Pixel/CAPI
      • Data Warehouses
      • Segment.com
        • Segment Event Specifications
          • Page
          • Identify
          • Account Created/Updated
          • Cart Viewed
          • Checkout Started
          • Order Completed
          • Product Added/Removed
          • Product List Viewed
          • Product Viewed
          • Products Searched
      • RudderStack
      • MixPanel and Amplitude
  • Resources
    • Recipes & Open Source
      • BigCommerce, dbt & BigQuery
      • Working With GA4 Data In BigQuery
        • Simple 'Page View to Purchase' Funnel Analysis
        • Querying Device Information for Shoppers with Purchases
        • Debugging User IDs in GA4 Events
      • Downgrading To Shopify's Free GA4 Connector
      • Demos
        • Configuration In Under 5 Minutes
    • News, Articles & Podcasts
      • Upgrading To A Paid Fueled Plan On Shopify
      • Feature Comparisons
  • More Info
    • About Us
    • Get Support
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On this page
  • Configuring the GA4 Connector Settings
  • Entering Your Google Analytics 4 Credentials
  • Choose The "Value" To Send To GA4 For Purchase Events
  • Choose The Transaction ID To Send To GA4 For Purchase Events
  • Pausing Attribution Events
  • Getting Help
  1. Apps
  2. Shopify App
  3. Google Analytics Connector

Configuring GA4 Settings in Shopify

PreviousConfiguring Google Analytics 4NextShopify Order Source IDs

Last updated 1 year ago

Configuring our settings for Shopify is quick and easy.

First, please make sure that you’ve created a Google Analytics 4 Property, and that you have your Measurement ID and your API key ready to go. You can learn more about GA4 configuration at:

Next, visit our to install our app on your Shopify Store. Then, follow our instructions for .

Configuring the GA4 Connector Settings

Entering Your Google Analytics 4 Credentials

Choose The "Value" To Send To GA4 For Purchase Events

Choose The Transaction ID To Send To GA4 For Purchase Events

By default, Fueled sends a "hash" of the Shopify Transaction ID to GA4 for the purchase transaction ID. This is because many governing laws, including the California Privacy Rights Act, consider Order IDs to be PII (personally identifiable information).

However, we do allow merchants to use Shopify's Transaction ID (non-hashed) or Order Number as the transaction ID sent to GA4. Please consider the privacy implications of this choice. Fueled is not liable for personally-identifiable information that a merchant chooses to send to Google Analytics.

Pausing Attribution Events

For the most part, once a merchant has configured our app, they will never need to adjust their settings or temporarily pause events. That said, if you’re setting up a new development store or are staging the Fueled app for a new store, you can use the settings below to turn off event tracking, while keeping the Fueled app installed and configured for your storefront.

Getting Help

You will need to enter your Measurement ID and API Key for GA4 to send Google attribution events, which you set up when .

We do our best to support the wonderful merchants who choose to leverage our software. You can get in touch with us at: .

You might also considering , where consultants, developers, and other merchants are available to lend a hand.

Configuring Google Analytics 4
support@fueled.io
joining our Community Slack Channel
Google Analytics 4 Connector
Configuring Google Analytics 4
Shopify Marketplace listing
configuring Shopify Event Tracking
Fueled user interface for adding GA4 settings and configuration
Entire your Google Analytics Measurement ID and API Key in the "Configure Google Analytics 4" section.
You can send "subtotal" (recommended) or "Total Order Value" to GA4 for Purchase events.
Choose how you want to send Google Analytics a transaction ID on purchase events.
You can pause Fueled's GA4 integration, if need be.