Product Viewed

Description

This client-side event fires on the storefront product pages (PDPs).

Instrumentation

This event is implemented with our javascript analytics library. The tracking code is managed in the storefront theme.

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Note: We do not fire a Page event on product pages, as this would cause duplicate event data that makes journey analytics more difficult in tools like MixPanel or Amplitude. Some CDPs do recommend that both a page event and a Product Viewed event fire on product pages. That can be accomplished, if a merchant requests it.

Event Properties

Property	Type	Description
product_id	String	Database id of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price ($) of the product being viewed
currency	String	Currency of the transaction
value	Number	Total value of the product after quantity
url	String	URL of the product page
image_url	String	Image url of the product

Example:

analytics.track('Product Viewed', {
  product_id: '507f1f77bcf86cd799439022',
  sku: 'G-35',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 15.99,
  quantity: 1,
  currency: 'usd',
  position: 3,
  value: 15.99,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});