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  • Description
  • Instrumentation
  • Example:
  1. Integrations
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  3. Segment.com
  4. Segment Event Specifications

Product Viewed

Description

This client-side event fires on the storefront product pages (PDPs).

Instrumentation

This event is implemented with our javascript analytics library. The tracking code is managed in the storefront theme.

💡

Note: We do not fire a Page event on product pages, as this would cause duplicate event data that makes journey analytics more difficult in tools like MixPanel or Amplitude. Some CDPs do recommend that both a page event and a Product Viewed event fire on product pages. That can be accomplished, if a merchant requests it.

Event Properties

Property

Type

Description

product_id

String

Database id of the product being viewed

sku

String

Sku of the product being viewed

category

String

Product category being viewed

name

String

Name of the product being viewed

brand

String

Brand associated with the product

variant

String

Variant of the product (e.g. Black)

price

Number

Price ($) of the product being viewed

currency

String

Currency of the transaction

value

Number

Total value of the product after quantity

url

String

URL of the product page

image_url

String

Image url of the product

Example:

analytics.track('Product Viewed', {
  product_id: '507f1f77bcf86cd799439022',
  sku: 'G-35',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 15.99,
  quantity: 1,
  currency: 'usd',
  position: 3,
  value: 15.99,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});
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Last updated 1 year ago