# Downgrading To Shopify's Free GA4 Connector

## Context

On November 20th, 2023, Fueled is sunsetting its free GA4 Connector. For merchants not interested in upgrading to "Fueled Starter" ($17/month), please follow these steps to turn off Fueled and migrate to Shopify's free GA4 integration.

## Instructions

Downgrading from Fueled to Shopify's built-in GA4 integration takes less than 5 minutes. Simply:

* Uninstall the Fueled App.
  * This will automatically remove all Fueled code in your theme, as well as our server-side integration.
  * If you've manually set up Fueled's [custom pixel integration](https://learn.fueled.io/apps/shopify/shopify-event-tracking/custom-pixel/custom-pixel-for-tracking-atc-events), disable it at: Settings » Customer Events.
* Enable Shopify's [Google Shopping/YouTube App](https://apps.shopify.com/google).
  * In enabling this app, you will be asked to authenticate with your Google account.
* Select your GA4 property to connect to Shopify's built-in tracker.

## Differences Between Fueled's GA4 Connector And Shopify's GA4 Integration

Shopify's built-in GA4 integration provides adequate event coverage for most Shopify merchants. 

Shopify's integration tracks the following event types:

{% embed url="<https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/tracking-ecommerce-events-using-analytics>" %}

The key differences between Shopify's free integration and Fueled's **Starter Plan**, are:

* Fueled provides server-side tracking of two of the most critical GA4 events:
  * begin\_checkout
  * purchase
* Fueled tracks offline purchase events, such as point-of-sale purchases and subscription re-billing events.
* Fueled provides configuration options for selecting the `value` and `transaction_id` parameters sent to GA4
* *On Fueled's "Standard" and "Advanced" plans, merchants can also take advantage of our Google Ads remarketing and conversion event integrations.*