> For the complete documentation index, see [llms.txt](https://learn.fueled.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.fueled.io/integrations/destinations/segment.com/segment-event-specifications/identify.md).
# Identify
### Description
This client-side event fires whenever a customer is identified on the Shopify storefront. This primarily happens at checkout, or when a use logs in, creates an account on the Shopify store, or self-identifies with an event like the newsletter sign-up.
### Instrumentation
This event is implemented with our javascript analytics library. The tracking code is managed in the storefront theme.
The tracking code is managed in two places:
* An Identify event fires during checkout, leveraging attribution code managed in storefront checkout settings.
* The Identify events that fire when a customer logs in or creates an account are managed in attribution code that’s included in the storefront theme.
**Event Properties**
| Property | Type | Description |
| ------------------ | --------------- | -------------------------------------------- |
| email | String | The customer’s email address |
| name | String | The customer’s name |
| address | Array\ | The customer’s address |
| address.street | String | The customer’s street |
| address.city | String | The customer’s city |
| address.state | String | The customer’s state |
| address.postalCode | String | The customer’s postal code |
| address.country | String | The customer’s country |
| allOrderIds | String | Comma-separated list of customer’s order IDs |
### Example:
```javascript
analytics.identify({
userId: 'peter@example.com',
traits {
addresses {
address: {
firstName: 'Peter',
lastName: 'Parker',
street: '7th St',
city: 'Queens',
state: 'NY',
postalCode: '12345',
country: 'USA'
},
}
createdAt: new Date('2021-01-1T18:11:37.000Z'),
email: 'peter@example.com',
externalCustomerId: '48908733345342',
firstName: 'Peter',
lastName: 'Parker',
phone: '+15555555555',
}
});
```
---
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