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This client-side event fires whenever a customer is identified on the Shopify storefront. This primarily happens at checkout, or when a use logs in, creates an account on the Shopify store, or self-identifies with an event like the newsletter sign-up.
The tracking code is managed in two places:
- An Identify event fires during checkout, leveraging attribution code managed in storefront checkout settings.
- The Identify events that fire when a customer logs in or creates an account are managed in attribution code that’s included in the storefront theme.
userId: '[email protected]',
street: '7th St',
createdAt: new Date('2021-01-1T18:11:37.000Z'),
email: '[email protected]',