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Fueled's Segment integration is available to BigCommerce merchants on our "Fueled Plus" plan and above.
- Event tracking needs that span eCommerce storefronts, mobile apps, and custom software systems.
- Complex identity resolution requirements.
- Complex integration needs that require transforming data between systems.
Fueled takes all of the hard work and time out of implementing Segment for Shopify. With Fueled, you can be up and running with Segment on BigCommerce in just one business day, rather than weeks.
Fueled's Segment integration leverages a server-side connection to Segment's APIs, via a Node.js connection. To get started, log into Segment and create a Node.js Source:
Fueled leverages a "Node.js" Source connection from Segment's Connector Catalog.
Give the Node.js Connector a meaningful name:
Name your Node.js connector
Copy the API Writekey for the Connector:
Copy the Node.js Connector Writekey.
Now, send this Writekey over to our team using OneTimeSecret.com or another secure mechanism, and we'll get your BigCommerce store sending events to Segment right away!
Fueled supports Segment Page, Track, and Identify events:
Page events tract a page load on a website. They automagically pull in basic UTM and campaign data. They can be extended to support additional event properties. An example can be found below:
title: 'Example Product',
Track events fire when a user takes a specific action. Custom event types and properties can be defined for specific use cases. Standardized event types have also been defined for general use cases, as described below:
Identify events identify a website or application user, generally by a userId or an email address. When an identify event fires as part of a session that contains Track and Page events associated with a single, anonymous user, all of the events in this session are automatically associated with the identified user. With an Identify event, additional user/customer attributes can be defined and assigned. An example can be found below: